Cookie cutters are great ... for cookies, not for books. Part of the fun and adventure of producing your family history is developing your story the way that you like. Just as every person is unique, each book should be unique. Don't think that you have to make your book look just like your cousin's book (even though he is convinced that his way is the only way). The layout and design of your book, where you put the pictures, and the way you organize the information is part of the creativity and uniqueness of your book.
If you are at a loss at how to start, you can get ideas from looking at other printed histories from family, friends or fellow genealogists and see which style you like best. Here are some examples of ways to organize your book: chronologically, by generations, starting with you and working back through ancestors, or just dealing with cousins that are descendants from an ancestor. There isn’t anything wrong with getting opinions and advice from others, but most importantly, don’t be afraid to do it the way that you would like.
Email questions and I’d be happy to help.